Does Google PageRank Really Matter to Your Online Business?

Does Google PageRank Really Matter to Your Online Business?

Think of PageRank as Google's democratic system. Links equal votes, but some votes are more important than others. With that in mind, Google PageRank is a continued system of counting votes and deciding which ones are most important to the Google search engine.

How Does PageRank Affect Me?

So, what does this mean for your online business or website? The more quality links you have pointing your way, the better chance for Google to notice you.

Keep in mind that PageRank is only one of Google's 200 or so determining factors when searching for relevant content. PageRank does matter to your website, but it is not the know all end all of web rankings. PageRank is essentially a link analysis algorithm that totals how many times a given page has other sites linked.

Should I Focus on PageRank?

Chasing around high PageRank could actually lead to losing value in other areas of your website. PageRank does not consider site age, backlinks, nor does it care about content. These are all important components of your SEO campaign.

Even though pages ranked high with PageRank are generally ranked better, your site can still appear high in the results listing if it has a low PageRank number. Google takes into account the quality of your incoming links, and how those links relate to specified keywords.

What Does PageRank Do for SEO?

When putting your SEO into context, here are a few key elements that PageRank does not consider:

--High PageRank doesn't always mean high search rankings.

--Directory listing don't automatically improve PageRank

--Fresh, relevant content that is frequently updated doesn't improve PageRank right away

--Well-anchored, authoritative links may impact PageRank

--Outbound and inbound links from quality relevant sites impact PageRank

Conclusively, view your SEO campaign with a holistic approach. Keep PageRank in mind, but only as a small fraction of your entire search engine optimization.

Is there another way for Google to know my site is trustworthy?

Yes, with the TrustRank algorithm. The basis is similar to PageRank, but can be seen as a further development in the procedure. TrustRank creates a set of pages as a source of trust. If you are linked to a trusted page, you can begin earning Google's trust as well. This is just another way of helping Google lower the rankings of sites set up to mislead users with spam.

Bottom line

Built trust into your site by getting links from older, high quality and reputable sites. Join directories, blog, write articles, join online communities; do anything you can to gain high exposure and make a name for yourself in your niche. Building TrustRank is far more important in the world Google than having high PageRank. Usually, TrustRank means that your PageRank will go up-so they work hand-in-hand.

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